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Georgia Aquarium

Discovery Channel and Georgia Aquarium Announce Shark Week Online Programming Partnership

Georgia Aquarium tapped to provide live streaming "Shark Cam"

Atlanta (July 29, 2010) –

The world’s largest aquarium is partnering with Discovery Channel to provide exclusive online streaming content during Shark Week, a week-long programming event dedicated to sharks, beginning Aug. 1, 2010.  Now in its 23rd year, Shark Week is one of Discovery Channel’s most-watched and most celebrated weeks.

As Shark Week’s official online “Shark Cam” partner, the Georgia Aquarium will provide streaming and video content for Discovery’s Shark Week website, discovery.com/sharkweek. A live online chat session will follow each night, where viewers can submit questions to be answered live by a Discovery Channel shark expert and Georgia Aquarium biologists and researchers. Chat sessions are scheduled for 11 p.m. EST on Aug. 1, 2 and 4 and at 10 p.m. EST on Aug. 3, following the Shark Week premieres.

The Shark Week website will also include a live streaming webcam from Georgia Aquarium’s Ocean Voyager gallery, built by The Home Depot, which houses four whale sharks and seven additional species of sharks. Ocean Voyager is the world’s largest single aquarium exhibit, and Georgia Aquarium is the only aquarium outside of Asia to house whale sharks.

Additional Georgia Aquarium online features will include daily whale shark, sand tiger shark and great hammerhead shark feedings; interactive dive shows with underwater question and answer sessions; a look at a day in the life of a shark keeper; a walk-through of how Georgia Aquarium transported whale sharks around the world; an overview of the groundbreaking research and conservation efforts underway at Georgia Aquarium to assist shark species; a look at how viewers can come face-to-fin underwater with whale sharks, hammerheads, manta rays and more in the Aquarium’s Dive Immersion Program, Journey with Gentle Giants; and a focus on  “Planet Shark: Predator or Prey,” a travelling shark exhibition making its worldwide debut at the Georgia Aquarium.

Georgia Aquarium’s Shark Cam and online features will be available on the Shark Week website, discovery.com/sharkweek, from Aug. 1 – 4, 2010.

The Georgia Aquarium will also be celebrating Shark Week on-site Aug. 2-6 with shark-themed arts and crafts, interactive underwater dive shows and question and answer sessions with our shark experts. Behind the Scenes Tour are available daily and can be purchase online in advance at www.georgiaaquarium.org. For more information, visit www.georgiaaquarium.org/sharkweek.aspx.

Public Relations Contacts:

Meghann Gibbons
Public Relations Director
404.581.4109
mgibbons@georgiaaquarium.org

Francesca Allegra
Public Relations Specialist
404.581.4391
fallegra@georgiaaquarium.org

Mackenzie Whalen
Public Relations Specialist
404.581.4230
mwhalen@georgiaaquarium.org

About the Georgia Aquarium
The Georgia Aquarium in Atlanta, Georgia, is the world’s largest with more than eight million gallons of water and more aquatic life than any other aquarium. The mission of the Georgia Aquarium is to be an entertaining, educational and scientific institution featuring exhibits and programs of the highest standards, offering engaging and exciting guest experiences and promoting the conservation of aquatic biodiversity throughout the world. For additional information, visit www.georgiaaquarium.org.

About Discovery Channel
Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement.  The network, which is distributed to 100.1 million U.S. homes, can be seen in over 180 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

About Planet Shark
“Planet Shark: Predator or Prey” is a stand-alone special travelling exhibition that explores some of the unique relationships humans have forged with one of the world’s most feared predators – the shark. Planet Shark takes guests on a journey of engaging discovery – presenting facts, dispelling myths and providing a better understanding of one of the most misunderstood animals on Earth. Each of the galleries is a chapter in the story of this remarkable animal and mankind’s fascination with it. Planet Shark is being presented through a new partnership between the Georgia Aquarium and Grande Exhibitions. This 12,000 square-foot exhibition was created by a team of experts in the fields of sharks, aquariums, ocean cinematography and world-class exhibitions.