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Georgia Aquarium

Georgia Aquarium Announces New Total Ticket

New all-inclusive ticket offers unprecedented value for Aquarium visitors and features variable pricing

Atlanta (January 2, 2012) – The world’s largest aquarium now provides unprecedented value and convenience for visitors with the announcement of its single option for admission, the all-inclusive “Total Ticket.” With the new Total Ticket, Georgia Aquarium visitors are now offered access to multiple Aquarium galleries, a spectacular live dolphin show and other experiences, based on availability, for one low price. Depending on the date of visit and show availability, the Total Ticket is priced at either $29.95 or $34.95 for adults, which represents up to a 40% savings over the same combination of experiences under the former ticketing system.

As Georgia Aquarium continues to expand and layer in new experiences and offerings, its new Total Ticket is designed to offer extraordinary value to guests, while also greatly simplifying the ticket-purchasing process. And, for the first time in its history, the Aquarium will offer lower ticket prices for Aquarium admission during “off-peak”, traditionally less-busy periods. As an incentive to visit when lines are shorter and access to seats in shows and activities are more available, guests will be offered the Total Ticket at off-peak pricing, which is $5 less than during peak periods.

“Our guests have told us they want more convenience and better value from their Georgia Aquarium experience, and we’ve listened,” says Georgia Aquarium President and COO David Kimmel. “We recognize that Georgia Aquarium is a community asset, and with the economy still struggling, it is important that we be able to offer more to our visitors. As a result we’ve worked hard to create an all-inclusive ticket packed with value, providing a variety of world-class experiences for visitors.”

The Total Ticket provides general admission to all six permanent galleries of the Aquarium, the Aquarium’s live AT&T Dolphin Tales show, Deepo’s Undersea 3D Wondershow and even access to another gallery which periodically features special exhibits based on availability. In the spirit of its recent blockbuster special exhibits Titanic Aquatic and Planet Shark: Predator or Prey, Georgia Aquarium and will soon be announcing details of its new 2012 exhibition opening January 12, Frogs – A Chorus of Colors. Guests can still add-on Georgia Aquarium’s “Premium Programs” for an additional fee, including animal interactions, behind-the-scenes tours, sleepovers and more.

The Aquarium’s Annual Imagination Pass now also offers even greater value; in addition to its current offerings and discounts, annual pass holders will now be able to enjoy the same benefits of the Total Ticket on any given visit, which includes a ticket to the AT&T Dolphin Tales show at no additional cost per visit, based on availability.

The Beluga & Friends Interactive Program, which offers guests an exclusive, hands-on interaction with beluga whales, will offer new pricing beginning in January 2012. The program availability and experience will remain the same, but will now be offered at $169.95 plus tax and $152.95 plus tax for members, approximately 25% lower than in the past.

For more information on the Total Ticket or Annual Imagination Pass, please visit www.georgiaaquarium.org or call 404-581-4000.

Contact Public Relations:
Meghann Gibbons
PR Director
404.581.4109
mgibbons@georgiaaquarium.org

Mackenzie Anderson
PR Specialist
404.581.4320
manderson@georgiaaquarium.org

ABOUT GEORGIA AQUARIUM
Georgia Aquarium in Atlanta, Georgia, is the world’s largest with more than 10 million gallons of water and the largest collection of aquatic animals. The mission of Georgia Aquarium is to be an entertaining, educational and scientific institution featuring exhibits and programs of the highest standards; offering engaging and exciting guest experiences promoting the conservation of aquatic biodiversity throughout the world. Georgia Aquarium is an accredited member of the Association of Zoos and Aquariums and the Alliance of Marine Mammal Parks and Aquariums. For additional information, visit www.georgiaaquarium.org