Dan Dipiazzo, Chief Marketing Officer at Georgia Aquarium, is an accomplished leader with more than 30 years of experience in marketing and communications. Dan began his career as a reporter, and later editor, at The Telegraph, a daily newspaper in the St. Louis metropolitan area. He previously served as Chief Marketing Officer for Feeders Pet Supply, a Top 15 U.S. pet retailer. Prior to his role at Feeders Pet Supply, Dan spent 16 years in marketing leadership positions at SeaWorld Parks and Entertainment, one of the world’s largest theme-park companies. Dan served as Vice President of Marketing for the company’s flagship parks in Orlando – SeaWorld, Discovery Cove, and Aquatica and prior to that he was Vice President of Marketing for Busch Gardens and Water Country USA in Williamsburg, Va. In both roles, Dan was responsible for all aspects of marketing and sales and led the evolution to more digital and direct marketing approaches. Dan also served in corporate vice president roles with SeaWorld Parks and Entertainment, leading marketing strategy and planning, loyalty and direct marketing, digital marketing, and in-park retail marketing.
Dan had a successful career in public relations spending 10 years at a global public relations agency, Fleishman-Hillard, where he rose to Senior Vice President and Partner. He managed several major accounts, including McDonald’s, Goodyear, Enterprise Rent-a-Car, KinderCare, Valvoline, AAA, and SeaWorld/Busch Gardens. After leaving Fleishman-Hillard, Dan joined Busch Entertainment Corp. as a consultant managing national and international communications programs and was part of the team awarded Corporate Public Relations Team of the Year by PRWeek magazine.
He earned a Master of Data Marketing Communication from West Virginia University and Bachelor of Journalism from Murray State University in Murray, Ky. Dan is an instructor in WVU’s master’s degree programs in marketing communications.
Dan has served on national and regional tourism boards and has been a popular speaker at events including the Arival International Travel Conference and Association of National Advertisers Integrated Marketing Conference.